Featured Post

How to Find a Local Weight Loss Center

Share Are you looking to lose weight? If you are, have you ever though about joining a weight loss center?  A weight loss center membership is a nice way to help you achieve your goal of losing weight.  If you have never been a member of a weight loss center before, you may be wondering how you can...

Read More

Use your Blog to Make Money

Posted by Carlos | Posted in Niche Blogging | Posted on 09-06-2009

Tags: , , , , , , , , , , , , , , , ,

0

Most people who have a blog use it to make themselves money. You are going to find that many of them are blogging for money, and many are not. The numbers really vary and depend  on what you are looking at. If you are wanting a home business that consists of blog marketing, then you would be blogging for money. However, if you just have a blog that you use to write your thoughts and journal more or less, you are probably not blogging for money. Everyone blogs for a different reason.

Blog marketing to make money means that you are simply blogging for a profit. If you are going to make an amount of money that will add up to become anything, you need to be persistent, and consistent. To do so there are some things as well as techniques and tools that you must know and know how to use. Keep reading for more.

While good content is something that you will need for your blog to make money, you also want to ensure that it is original content as well. You can market a blog with something that is copied and that you do not own the rights. Plagiarism will get you in trouble with Google as well as the person that originally wrote the content. Be sure that all of your posts are ones that only you own the rights too. This is a great thing to know and do when you are marketing your blog to make money. Content is the key to successful marketing lately.

Tracking is another part of blog marketing for money that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing and making money while blogging. You will want to know what keywords are working, and which are not. So that you will know which keywords to use more of and which ones to drop.

Another thing that is important when you are blog marketing for money is to find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog. Google and the other search engines will recognize your link exchanges, and the more the better in this case.

Blog marketing for money can be done. You just simply have to know what works and what does not. It is truly a trial and error basis. If you think you might know of a new way to market your blog the most effectively, try it! You just never know if it will work for you until you do. Then if you find something that works and works well, consider making it in to an ebook and marketing that as well. Make your blog work well and make money for you

Avoid Being Patent Trolled

Posted by Carlos | Posted in Patent Niche | Posted on 25-05-2009

Tags: , , , , , , , , , , , , , , , , , , , , , ,

0

As an aspiring inventor, you may have quite a few ideas up your sleeve.  You may have already had one of your ideas patented.  You may think that once your idea becomes patented and has reached consumers through a successful marketing campaign, your worries are over.  However, there could be many headaches for you in the future.  Aside from the fact that in the long run your patented item might be improved upon by someone else and you’ll lose sales, there’s a chance you might become patent trolled.

Patent trolling, which has been around since the early 1990’s, is the practice of purchasing relatively aged and/or inactive patents specifically to sue companies that have built upon them.   It may be hard to understand why people do this.  A simple example of patent trolling could be described as follows:

You invented instant lemonade.  You patented the creation, it became very popular, and it sold for a long time.  A competitor decided to add electrolytes to the instant lemonade, patented it, and eventually, over time, the electrolyte lemonade put the regular lemonade out of business.  A guy who has a bit of money bought the patent of the instant lemonade from you, telling you he planned to sell more instant lemonade and make the product marketable again.  Once he completed the sale, instead of selling the lemonade, he filed a lawsuit claiming that the electrolyte lemonade infringed on his idea, and wants the electrolyte lemonade company to pay him damages.

It may sound unfair, but this practice has become a major problem for inventors in recent years.  As a result, many inventors have felt that if they improve upon an existing idea, they might just be subject to lawsuits in the future by opportunists that make their money specifically from litigation.  Even if the inventor wins the battle, it can be time consuming and expensive, with legal costs running into the millions of dollars.

Patent trolls can easily acquire patents.  Usually, if a company is near bankruptcy, they may try to auction their patents off to avoid further hardship.  Patent trolls can purchase the patents at a very low price, in this case.  Some patent trolls own hundreds of patents and are chronically involved in lawsuits.  They keep their eye on recent patents filed by larger companies that have improved upon a product and target them due to their high amounts of revenue.

The problem has led to the US Patent and Trademark Office (USPTO) and Federal Trade Commission to be on the look out for patent trolls.  Regulation to prevent frivolous litigation is currently in the works, but as an inventor, you can take steps to ensure that your invention won’t be subject to patent trolling.  Keep in mind that you are only open to being patent trolled if your invention improves upon something that already exists.

The first defense you can take against being patent trolled is to create a ‘design-around’.   In other words, you can change your invention in a small way so that by definition, its functionality is technically not based upon a previous invention.  Secondly, there is insurance available to the inventor to avoid having to deal with patent infringement litigation, but it is not considered inexpensive.  Finally, if you find yourself capitalizing heavily on an invention that you based on one that is simpler, you may want to use some of your earnings to purchase the older patent before patent trolls do.