Top Niche Ideas

Candles are no longer just source of fragrance or illumination, but they have become more of home décor item. Candles are designed in order to elevate certain moods and trends. The designs and fragrance are meant to match the home décor. Candles are used to make an atmosphere special at times of special occasions. As the love of candles is increases so is the risk associated with it. Statistics states that candles are becoming the growing fire cause. Just because of carelessness while handling candles is leading to injury and even death of innumerous people every year.  Candles are bringing fire inside the homes of people.

Therefore, it is very important to take extra precautions when handling burning candles. Not burning candles is not a precaution, although it might seem perfect but not practical. The best thing to do is to put the candle in a heat resistance environment. You need to be extra careful while handling tea lights and night lights because they prone to get very hot, hot enough to heat and melt plastic. Usually television is considered as the best candle stand. But the truth is that the material out of which television is made is not fire resistance. Therefore, it is important to have a proper candle holder.
The candle holder must be designed such that it doesn’t fall over and must be stable. It should hold the candle upright firmly.

Another  point which people mostly miss out and which is the major reason of fire due to candles is presence of curtains or loose fabric of a furniture or clothing. Curtains and loose fabric fly around the place and have a high probability of catching fire. Also the candle shouldn’t be in a reachable distance so that if a person leans over he may tip the candle over. This could be dangerous as it could put the clothes or hair on fire. A very important point is to keep the burning candle out of the reach of pets and children. They could tip the candle over while playing.

It is a good idea to never put a burning candle under shelves. That is a very easy place to forget. Because of the high amount of heat generated it is very easy for the surface above it to catch fire. Putting the burning candle under any other surface is also not recommended. There should be a distance of at least one meter or three feet between the burning candle and the surface above it. If not a greater damage, close by surface can get deposited by candle smoke. Two burning candles should also be kept at apart at a distance of at least ten centimeters of four inches.

Scented and votive candles change their state to liquid in order to release the fragrance. Therefore, these scented and votive candles must be placed in a metal or glass holder cup so the melted liquid is captured in the cup. Also, care must be taken that nothing should fall into the hot wax such as a match stick. The candles shouldn’t be moved while they are burning. Before being moved the candles must be extinguished as there can be chance of the burning candle being dropped. Instead of blowing the candle out a spoon can be used to put the flame off. Because blowing can send hot wax and sparks flying, which can result in a fire.

Burning candles should never be left unattended. They should be extinguished before the room is left. Never sleep while the candles are still burning. And oil burner or burning candle should never be left in a kid’s bedroom. Double check candles whether they are extinguished or not. Sometimes the candle which have been put out can be smoldering which can also start a fire. So the candles should be put off completely.

Candles can make an occasion extra special but if proper care isn’t taken they can make the special event into a disaster.

Basic Fire Prevention According to the estimates of USFA in the year 2004 alone the number of fires that took place in the United States was 1.5 million. The estimated loss in dollars stood at staggering 9.8 billion dollars. More horrific figures reveal loss of death of about 3,900 approximately and about 18,000 injuries the same year. The USFA also said that during the same year the fatalities due to fires surpassed fatalities due to all sources combined. And the USFA also adds that even this number could be small in actuality as many small fires are not reported. The statistics also reveals that more than eighty three percent of all fatalities and eighty percent of the total injuries due to fires took place in homes. These figures come as a bitter surprise as most of the fires are pretty much preventable if adequate precautions are taken. Following certain basic fire safety guidelines could greatly reduce the chances of fires and protect the homes and people from this disaster from striking. One of the best ways to prevent home fires is to install smoke detectors at every floor of the home and also fire alarms. But, installing the smoke detectors alone would not serve the purpose. Some people think that “once installed forever installed” after installing smoke detectors. But, the fact is many a time the smoke detectors don’t work and do not detect smoke due to mere negligence on behalf of the house owner. The smoke detectors batteries should be tested and checked on a regular basis and in fact the smoke detector should also be tested in whole. Make it a point to replace the battery every year. Do not smoke at home. It is one of the biggest causes of home fires. The next big cause is electrical short circuit. Use properly rated wires for house wiring and so does other components. Also when plugging in electrical gadgets check the voltage rating to avoid shot circuits. Also, keep cords at a distance from rugs and carpet. Disconnect any appliance when done using. Replace old appliances or fix them before they become an electrical fire hazard. Also, use circuit breakers in the house wiring and also for plugging outlets to prevent fires due to overloading. In recent years a lot of fires have been experienced due to electrical heaters to supplement home heating. Care should be taken to keep portable heaters at a distance from combustible materials to prevent fires. Also, go for heaters that have auto shutoff in case of overloading or overheating. Fire places are also one of the biggest fire hazards in houses with fireplaces. Use screens to prevent fire spark from flying off to the outside of the fireplace. Keep combustible material at a distance from the fireplace to prevent them from catching fire. Also, do not overload the fireplace with excessive wood, which may cause sudden outburst of fire within few seconds and unexpectedly. Clean the chimneys periodically to help smoke escape freely into the air and also to clean bird nests which can catch fire. Have an escape plan ready for the home. It is a good idea to be also prepared for a fire. Practicing an escape from time to time also increases response during the times of actual fire. Have a plan for every room in the house. Educating the house inmates especially children would make evacuation plan easier in the event of an emergency. Children are especially fascinated about fires and like to create fires, about a hundred thousand fires a year are started by children while playing. People have a negligent attitude towards fire safety especially during the holidays. They relax every rule just for fun and end up paying huge price for that. Care should be taken even while selecting a Christmas tree, see that it’s not too big so as to make it difficult to manage and which can catch fire easily. Decorations which are non-flammable in nature should be used to decorate homes.

If you were to ask any of the top copywriting pros who
they’ve learned from – one name is sure to be repeated over
and over again — Robert Collier.

In the 1930s, Robert Collier was able to sell just about
everything from train carloads of coal to men’s clothing
simply by using the power of his pen. And right now I’m
going to share with you 2 of the most powerful letter
concepts he repeatedly used to sell millions!

One of Collier’s most successful letters was his “will you
do me a favor?” letter. It was based on a story he read
about how a manager of a company asked a competing business
for a favor, which started a relationship that blossomed
into the two companies joining together.

Collier thought this same idea might work in print…and
boy did it ever!

Here’s how he used this concept to sell 20,000 raincoats at
a time (and over a dozen other products). This letter is
really universal in its application, so study it carefully:

* * *
Dear Customer,
Will you do me a favor?

For twelve years now, you know, we have been selling the
famous “Keepdry” Coat direct to the consumer, at a savings
of many dollars from the usual retail price.

This year I want to vary our line a bit, so I have changed
the fabric to one that looks like a smart topcoat — but
will still shed rain. And instead of the usual double-
breasted raincoat model, I’m using a single-breasted
topcoat model that appeals to men because it has style, and
yet retains that loose, comfortable look of the well-
tailored light overcoat.

I believe that anyone who ever gets out in stormy or wet
weather will like this “Any Weather” Coat better than any
raincoat or topcoat he can buy, but you know how it is in
merchandising — you can never be sure of such things until
after you have sunk a lot of money in them.

Which brings me to the favor:

I want to make sure of the demand — or lack of demand –
before we sink too much money in this new coat. So I’ve
come to you as a customer of the house:

Will you try out one of these new “Any Weather” Topcoats
for me for a week — WEAR IT — see how it feels, how it
looks, how it compares with topcoats you have bought at $25
or $30? Above all, how it keeps out wind and rain? And then
write me?

—sidebar—
Letter goes on to explain features and benefits of the new
coat with a special introductory price for customers only.
————-

Naturally, I am not making offers like this to everyone, so
whether you accept it or not, I should feel obliged if you
would return the card so as to insure against its falling
into other hands.

Naturally, too, your opinion will be of value to me only if
I get it NOW — before the Fall season has really opened –
before we are definitely committed for any great quantity
of these new all-weather coats.

Won’t you, therefore, fill in the three simple measurements
on the card TONIGHT if you can, and mail it? On second
thought, better mail it right away — while you have it in
your hand — so there will be no chance of forgetting it.

* * *

You should notice the subtle psychology used here. People
love giving opinions and helping, so by asking, you make
people feel important.

Boardroom reports, one of the top direct marketing
companies in the country, (the people who write Bottom Line
Business, Bottom Line Personal, and Bottom Line Health) are
using this technique for two different offers (which means
it’s working very well). Here’s the opening to a recent
letter I received:

* * *

Our records show that you’re one of our best customers, and
that’s why I’m writing.

Frankly, I need you help.

I’m asking you to take part in a little marketing trial
I’ve put together. Our company has a lot riding on the
outcome, so I’m really hoping you’ll participate.

If you do, I’ll send you one of the most valuable gifts
we’ve ever given away. It’s our giant new, 51,000-word
book, the “DOCTOR’S LITTLE BLACK BAG OF REMEDIES AND CURES,
Vol. I.”

I’ll explain our marketing trial in a moment…and why your
“verdict” is so important to us. But first, let me tell you
about the special free gift you’ll receive just for taking
part.

—sidebar—
Letter continues by explaining the free gift and goes on to
explain how the fairest, most honest way to introduce new
products is through sampling.
————-

* * *

That’s pretty powerful stuff, eh?

Moving on to the second letter opening Collier found to be
magical. Here are a few examples:

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“With your permission, I am going to send you FREE a new,
self-filling black beauty fountain pen-pencil, with your
name stamped upon it in 24 carat solid gold leaf.”
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Or…

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“With your permission I am going to make an analysis of the
soil of your lawn to determine — at my own risk and
expense — what elements are lacking in it, what you need
for stronger, healthier, more closely grown turf.”
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These openings were used over and over again by Collier
because they worked. And they still work just as well today
– here’s how a recent mailing from Rodale press started
(mind you this is the control for the last 3 years — not
an easy task when you mail millions):

* * *

Hot new book reveals…
The Astonishing Sex Secrets Of The Most Satisfied…Most
Knowledgeable…And Most Respected Lovers in the World!

Learn to enjoy the best sex of your life, at any age…
with the amazing secrets and discoveries in this just-
released “For Men Only” book that is dramatically changing
men’s (and women’s) lives literally overnight…

Dear Friend,

With your permission (and with strict precautions for
privacy), I am going to send you one of the most important
and exciting books every released by an American publisher.

—Cut—
letter continues.

* * *

Now both these letter concepts are incredibly powerful and
they’ve been proven to work for the last 70 years. (And my
bet is they’ll continue working for at least 70 more!) So
what are you waiting for? Start putting these techniques to
work right away in your business.

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Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for online copywriting -
http://www.UltimateCopywritingWorkshop.com
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