Part of having a home business is building up

business, yes, but another important part is to become

a part of a network of others who work from home.

Having a home business can be frustrating at times,

especially if your friends and family aren’t

supportive, so it’s always a good idea to get in touch

with others who are going through the same types of

things that you are going through.

One of the best places to go for home business support

is the Internet. It’s full of message boards and

forums for people who are in the home business and who

are talking about the ins and outs of working from

home.

One thing that should be noted is that this is not a

place to go and promote your home business, although

there are probably threads that allow you to do that.

Everyone on the message board or forum has a home

business. This is a place to go and talk to other

business owners and to find out what works and doesn’t

work.

The first thing that you will want to do is to

introduce yourself. Usually it’s acceptable to say

what type of business you have as part of your

introduction, but make it short. After you have

introduced yourself, go through the different threads

to see if any of the questions that you have are

already being discussed.

Be sure to check the board or forum rules, but it’s

pretty much universal what is expected of those that

join the boards, and what is allowed.

Once you have started your business, the next thing

that you are going to want to do is to advertise your

product or service so that you can get more customers.

Again, one of the best places to do this is the

Internet.

Email signature – One of the best places to advertise

is on your email signature. It’s a non threatening way

to advertise your business, and sometimes people click

n it without even realizing what it is. Don’t make ti

long or complicated, just let them know what it is

that you do.

Networks – There are plenty of networking sites around

that allow home business owners to advertise their

products and services. It’s a good way to connect with

others and meet some new friends, as well as find new

clients.

Blog – If you have a blog, advertise your business on

your blog! Make sure that you choose good, solid

keywords, and that you let people know what it is that

you are selling. Make your advertisement stand out,

make it noticeable, and make it interesting.

Forums – Not only are forums a good place to meet

people, but they are also great places to advertise.

There are forums that are set up simply for people to

advertise their goods and services, and you will never

know what you might find there.

No one will know what it is that you are selling or

offering by way of products and services unless you

tell them. These are just a few of the ways that you

can get yourself noticed.

Did you notice the title for this article?

Of course, it’s a headline. That’s right and it uses a
shop-worn classic format which still continues to amaze me
with its power. Just 2 simple words…

“How To…” Stick with me on this, I know it sounds too
easy.

The simple, lowly “How to” headline is still tops in my
book for simplicity and effectiveness. You really cannot go
wrong with it. The ‘how to’ headline is so versatile. You
can follow it with several benefits, a question, an offer,
almost anything – and it works great!

In fact, using the ‘how to’ formula is one of the best
places to start when writing headlines because it forces
you to think of what your product/service actually does for
the person.

Here are a couple of winning examples to get your juices
flowing:

How to Collect from Social Security at Any Age

How To Get FIVE Money-Making Web Sites In 29 Minutes Or
Less…Without Spending A Fortune!

How to avoid the biggest mistake you can make in building
or buying a home

How to cruise the world for $19 a day

How to get Enthusiastic Applause – Even a Standing Ovation
- Every Time You Speak (Ted Nicholas)

How To Win Friends And Influence People

How to make your car invisible to radar and laser!

How to make your computer as easy to use as your telephone

How to fix cars

Check out the last winning headline on our list – “how to
fix cars”. I mean it really can’t get any simpler than
that, but it works…and it works big time!

Now here are a few “How To..” headlines you can plug-in
and use right away when brainstorming:

=============== “How to” Formulas ===============

How to get ____________
How to have __________
How to keep__________
How to start __________
How to begin _________
How to become ___________
How to improve your _________
How to develop _____________
How to get the most out of_____________
How to avoid ________________
How to end________________
How to get rid of _____________
How to conquer _____________
How to enjoy _______________

Even just adding the word “how” in front of a headline
gives it an additional appeal. Compare these 2 examples:

A strange accident saved me from baldness

How a strange accident saved me from baldness

Which one is more compelling? I think you’ll agree #2 does
the trick. And that one is a winning headline used over and
over.

Okay, but maybe the tried and true “how to” is too boring
for you. No problem! Spice it up by adding a little
something before the ‘how to’

Here’s HOW TO…

Discover HOW TO…

If you think a 12% annual return on your money is good,
here’s HOW TO set your sights on 100% or more

All new course reveals HOW TO use Pop-Ups to double your
opt-in rate, explode your sales, and squeeze up to 300%
more revenue out of each visitor to your Web site!
(Jonathan Mizel)

I’ll show you HOW TO hit golf shots as straight as you can
point, or this video golfing lesson is free…and I’ll pay
you $25 for wasting your time! (Jeff Paul)

Ohio man discovers the secret of HOW TO escape the American
Rat Race

Or if you still want to change it up a little – just use
“How you…” or “How I…” like these winning examples:

HOW I earn my living in 4 hours a day

HOW YOU Can Make Well Over $300,000.00 Per Year As A Real
Estate Agent Working Less Than 40 Hours A Week…. Have A
Top Income AND A Life….. And NEVER Have To Make A Call
You Dread Or Waste Your Time With Unrealistic Sellers Or
Insincere Buyers, Ever Again (Craig Proctor)

I think you’ll agree for getting the most bang for your
buck – “how to” headlines are the way to go.

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Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.

He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
newest resource for online copywriting -
http://www.UltimateCopywritingWorkshop.com
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