Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency — they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you are doing something is one of the most powerful influencers...
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One of the key things in any business is
communication, and that goes for home based businesses
as well. Often times, written communication of some
form is what brings new customers in, so you want to
make certain that you catch their eyes but don’t seem
overbearing.
Email – If, like most home business, you have the
ability to communicate online, one of your biggest
tools is going to be email. You want to first of all
create an email address that is professional yet won’t
make people feel threatened when they see it. It
should reflect your business and what it does, but
also make you seem approachable.
Messenger – Whether you use AIM, MSN, or Yahoo
messenger, you are going to also want to create a user
name just for your business, It’s a good idea to make
sure that you have all of the available messengers.
This way, people can choose which one to use if they
want to talk to you personally. Trillian is a great
program which allows you to use all of your messaging
programs on one application instead of downloading
them all separately. As with your email, you want your
user names to be professional but not threatening.
They should reflect your business and your
professionalism.
You want the first impression that people have of you
to be a good one, so make certain that your email and
your instant messengers are professional and let
people know that you are serious about your business.
In only a few short months I’ve achieved the ultimate
Internet “fantasy” of making a lot of money from a simple
(almost primitive) web site that runs itself virtually on
complete autopilot. Starting from scratch I banked over
$51,351.94 my first 6 1/2 months online, just working part-
time out of the corner of my living room.
Now today at age 31, I’ve gone on to earn over 7-figures.
How did I go from a standing start to banking mega
profits?
To do that, what I think you really need are these inner
secrets to mega internet success. This has nothing to do
with search engines, pay-per-clicks. It doesn’t have
anything to do with any of the tactical stuff. It’s all a
lot of stuff that goes on in your head.
* Secret #1: Cheerful Expectancy *
One of my biggest mentors is Earl Nightingale. He passed
away several years ago but you need to get everything he
recorded at Nightingale.com. He has a program called “Lead
The Field” and “The Strangest Secret.” Just listen to
that thing over and over again. He talks about cheerful
expectancy.
There’s a big difference between having expectancy versus
hoping or wishing something is going to occur. When you
have that cheerful expectancy, you know it’s going to
occur. And that doesn’t just come from being
“Pollyannaish” or having rose-colored glasses.
It comes from having knowledge. And you get that
knowledge from studying in your field whatever it is. It
could be Internet marketing or it could be neurology. That
means reading, studying and buying everything and
absolutely immersing yourself in it.
I learned from Earl Nightingale that if you want to be an
expert, you spend an hour a day reading on whatever
subject that you’re interested in, that you want to be an
expert on. So I said, “Well, what would happen if I read
for three hours a day?”
I just started learning as much as I possibly could, and
that knowledge gives you the confidence to know that you
have that positive expectancy. Your expectations determine
your results.
* Secret #2: Do one proactive thing a day *
You don’t need to do 100 things a day. Just get that one
proactive thing a day. So each little brick builds a big
wall for you. Trust me it’s easy to be overwhelmed with
hundreds of tasks. You’re like, “Oh, we need to do e-zine
ads and free-for-alls and pay-per-click search engines,
and I need to do all this other stuff.” Ahhhhhhhhhhh!
But just relax and do one task a day.
Your action will create more and more and more action for
you. You simply need to make a commitment to do one
proactive thing a day no matter what. Even if you’re dead
tired and worked a 14-hour day – come home and mail one
letter or send out one joint venture proposal. I’m telling
you – just these little tiny proactive things will have an
immense impact.
Most everyone has heard of the ‘80/20 rule’ or the Pareto
Principle. It says that 20% of your actions produce 80% of
your results, and the other way around. 80% of your work
only creates 20% of your results.
So go back and look where your successes came from, and I
know that they’re from a tiny little group of actions. So
if you just get that one proactive thing a day (from the
20% group) that is going to propel you further, that’s
going to bring you to where you want to be.
Make it a point to focus on those “20% activities”. In
Stephen Covey’s famous work “7 Habits of Highly Effective
People” he calls these activities “important but not
urgent”.
One of my Apprentices, Peter Woodhead, from the UK is a
perfect example of simply doing one proactive thing a day.
A lot of Apprentices bolted out of the gate during our one
year program but Peter was an Internet newbie and he also
had a full time job so he was a bit slower getting
started. However, he took my advice and simply managed to
do one proactive thing every single day. No matter how big
or how small. It could be writing one autoresponder
message or it might have been writing 50 headlines. No
matter the day – Peter was moving ahead. And not
surprisingly his project was completed before many of the
other Apprentices were finished.
* Secret #3: Decision *
This is such a big point. A lot of people have so many
problems with decision. That’s because they don’t like it
because it cuts off other options. But frankly that’s
exactly what you want. You want to cut off other options.
One of our top apprentices, Cindy Kappler, WebAdMagic.com,
had no other option but to succeed because she quit her
job. Now I’m not encouraging you to do that if you still
have a real job but it does prove if you cut off your
options, you’re much more motivated. Successful people
make decisions quickly.
There’s a magic of attraction when you make your decision.
However, when you’re hemming and hawing, you don’t
experience this magic. I don’t want to get into too much
woo-woo or metaphysical or spiritual stuff.
But there’s this magic of attraction. I can’t even
explain it. When you set your mind up that you’re going
to do this, all of a sudden, at the next dinner party
you’re attending you meet somebody that can help you get
to where you want to go. Is that luck or is that
something else?
I don’t think it’s luck.
It’s like once the decision is made your mind is tuned
into the solution and all kinds of ‘freaky’ coincidences
and occurrences happen.
And that brings me to another important point about
decisions – fail quickly. Don’t be afraid of failure. A
lot of people are so afraid of screwing up, or making a
mistake that they are forever frozen. Who the hell cares?
Screw up quickly! I screw up all the time. And you want
to fail quickly.
That’s the great part about the Internet. You want to go
out there and find out if your dumb idea is going to work
right away. You can do it in days instead of months.
Sometimes hours and if it doesn’t work, you move on. You
say, “Next!”
Look, I know a lot of people who are working on their
products for the last two, three, four years. Get the
damned thing out! You just make it better as you go
along.
InstantSalesLetters.com, our first product was not where it
is now. We’ve added a ton of stuff to it and made it
better. But I just wanted to see if the thing was going
to sell.
It wasn’t complete and utter rubbish, as my British
friends say, but it was enough that it made the point. It
found out if there was a marketplace for it. So find out.
Some people like to go around at dinner parties and so on
and say, “I’m writing a book. I’ve been writing a book
for five years. I’m an author.”
Uh huh…
I can show you 6 different ways to have your book done in
days. It’s a cop-out and complete B.S. Bottom line – make
the decision to get the product out there. See what
happens and fail quickly.
Now get out there and do it!
(c) Surefire Marketing, Inc.
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Yanik Silver is recognized as the leading expert on
creating automatic, moneymaking websites…and he still
doesn’t know how to put up a website.
He is the author, co-author or creator of several best-
selling online marketing books and tools, including his
quickest and easiest way to create a product to sell -
http://www.PublicDomainRiches.com
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There are a lot of good reasons for starting your own lawn care company. You might do it for the freedom that being your own boss gives you. You might do it to focus 100% on doing work that you are very good at which is making people’s lawns and gardens look great. Or you might do it because you know you can do a better job running a business than the people you work for. But the basic reason to start any business it to become profitable and successful so you can support yourself and your family and see your business grow and succeed.
So is it possible to make a good profit running a lawn care business? Of course it must be otherwise there would not be lawn care companies that stay in business year after year. To make your own business work, there are some basics of building a profitable business that you must keep in mind to apply to your situation as you launch your lawn care business and begin to get customers and generate revenue.
Profitability is not a complicated idea. It is basically making more money than you spend. But it is a mistake to think you can reach profitability simply by controlling costs. Too many businesses have gone under putting all the emphasis on efficiency and cost savings and not enough emphasis on getting new customers and customer retention. You can see profitability when you and your crews are all fully engaged in money generating work every working hour of every day.
This can be a challenge particularly as you grow to where you can need to keep multiple crews going every day. To keep each team on a job site, completing work and then moving to the next job site and juggle the work and the workers each and every day is a test of your management ability. But you learn the art of managing larger and larger teams and larger jobs as your business grows from just you and your small collection of tools to an empire.
As a manager, job one if customer retention. Job two is gaining new customers. Job three is cost control and making sure your teams are performing at peak efficiency while delivering top quality work to your customers. The customer focus needed to become profitable must go further than just you, the owner of the business. You must instill it in your employees. It is when you can capture the business of a nice roster of repeat customers that you have the basis for profitability as you take care of the work these customers give you each week.
As the owner and manager of your lawn care company, you must always be looking for ways to capture more business. This means marketing and advertising sometimes. But it also means making sure the work you do for existing customers is done well. If there was the heart of true profitability for your lawn care business, it is not primarily cost controls although that is a vital part of any successful business. The real heart of profitability is customer satisfaction.
With satisfied customers, you can build a budget of reliable income from the monthly payments of that customer base. Happy customers will give you new work as you expand the kinds of services your lawn care business offers. And happy customers give you referrals as they tell their friends of neighbors about the lawn service they are so happy with. That word of mouth marketing is free to you and it will get you more business than any other type of advertising. These are all great reasons to take very good care of the customers you have and grow from that base to greater profitability each year.
